Strategy and Execution

The word strategy is somewhat overused. Some understand it as vision, mission and values. Others as goals and objectives. And others use it as an adjective for just about anything. The reality is that strategy is what gives a company its competitive advantage and strategic planning gives the company sustainability over time.

Incredibly, many companies do not have a clear strategy, and this generates alignment, productivity, and financial sustainability problems, among others. Managing strategy is more than internal analysis, it also requires scanning the environment and making the hard questions, allowing a clear understanding of how the company adds value and focusing efforts on the group of activities that will take the company forward. Establishing a clear roadmap for all and following up is key to obtaining the desired results.

Organizational Design

If your company is facing economic or environmental challenges, or if its undergoing significant strategic changes, we help you steer your company in the right direction, correctly aligning internal efforts. In order to achieve the results, you want according to the organization’s strategy, sometimes it is necessary to make big changes to the organizational structure.

This becomes evident when there is lack of congruence between the established objectives and the responsibilities of business units or departments. But reorganizing is not just moving boxes with names in them, it requires analysis of the current situation, benchmarking, identifying gaps and opportunities, evaluating alternatives and, especially, strategic communications.

Performance Management

After understanding the organization’s situation and establishing a direction, defining what we want to accomplish is necessary. We’ve heard many times “what doesn’t get measured, is not managed” and it’s totally true. 

But not because of this should we measure everything. On the contrary, you should only measure only what is critical to achieve the company’s goals. If we follow up to many indicators, the importance of the key indicators is lost. In strategy, less is more. Identifying a few key performance indicators (KPIs) and establishing a performance management methodology (such as BSC or OKRs) facilitates decision making. Follow up will allow adjustments to work plans or tactical changes to achieve results, or even, evaluate adjustments to strategy. We help establish indicators and dashboards to help you manage performance.

Strategic Options

Many companies tend to maintain their competitive position in time. If they don’t manage to maintain their position, it is more likely that they will fall in relation to their market share, than grow. In order to grow, several levers must be evaluated to drive the company’s growth

These levers are not easy to pull, they require commitment and resource focus, but the companies that use them adequately, significantly increase their probabilities of growth. To identify areas of action, choices should be analyzed and selected according to viability. 

Market Analysis

The development of new businesses requires evaluation that leads to investment decisions. It is also helpful to evaluate the portfolio of existing business units when divestitures or resource allocations are required. 

Understanding the market, its tendencies, risks, and opportunities fosters accurate decision making. To do this, researching the market, its competitors and other factors is needed. 

Once the base knowledge has been gathered, projections are made, risks analyzed, and next steps are proposed. The dept of the analyses vary depending on information availability and project stage. 


Successful companies attract important talent. But they don’t necessarily take advantage of their creativity when searching for solutions to their problems. Generating spaces to innovate helps companies engage their employees in solving persistent problems and uses of their knowledge and innovative potential. All medium or large sized companies should invest have innovation workshops. But a workshop, or several, are not enough. 

To really innovate, there must be implementation. That’s why companies opt to install permanent innovation programs that generate high return projects. We help establish innovation programs that help companies evolve and thrive in a changing environment.